Publication date:April 15, 2021
This report provides an overview of the activities organised and presents a synthesis of the findings based on evaluation and performance information gathered via two questionnaires, a social media monitoring report, and media and social monitoring reports. The two questionnaires were based on two surveys provided to the Member States and were used to measure the overall performance of the ECSM campaign and the individual national campaigns based on given evaluation metrics. The report concludes with recommendations to establish a governance structure to support the decision-making of the outreach programme and to maintain the campaign’s engagement with EU citizens throughout the year, in addition to the campaign focus for the month of October.
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